Product Description

Brand & Shade

Brand: Wella Koleston Intense
Shade: 307/1 Medium Ash Blonde
Type: Permanent Crème Hair Color
Volume: Typically includes 100 ml color cream + developer + argan oil treatment, gloves, and a leaflet inside the standard kit

Overview

This medium ash blonde formula delivers pure, neutral ashy tones without brassy warmth. It is part of Wella’s Koleston Intense line, known for its vivid, long-lasting color results and professional-grade performance.

Key Features

• 100% grey coverage, even for resistant white hair

• Infused with Argan oil and four deep moisturizers to combat dryness and promote shine

• Utilizes Plex or Elixir technology for fiber repair and enhanced hair strength

• Provides up to 8 weeks of vibrant color retention with fade resistance

• Non-drip creamy texture for smooth application

Usage Instructions

1. Conduct an allergy patch test at least 48 hours before use.

2. Mix the color cream with developer (normally a 1:1 ratio).

3. Apply on dry, unwashed hair strand by strand, then comb through for even distribution.

4. Leave the color on for 30 minutes (20 minutes for the roots, with an additional 10 minutes for the rest).

5. Rinse until clear, and apply the included argan oil gloss treatment for 2 minutes, then rinse again.

Who It s For

• Individuals seeking a neutral-medium blonde ash tone with no red undertones

• Those needing full gray coverage with a sleek, luminous finish

• Users who want color that conditions during application and lasts up to 8 weeks

• Anyone seeking salon-grade results at home with a product that strengthens and moisturizes hair