Product Description

Brand and Shade Information
Wella Koleston Naturals is a professional hair color brand known for its reliable color performance and caring formulas. The shade 5/37 Brilliant Brown provides a rich, warm brown tone with subtle red undertones, designed for dependable grey coverage and a natural-looking finish.

Product Overview
Wella Koleston Naturals Permanent Hair Colour Cream Kit 5/37 Brilliant Brown is a permanent hair dye formulated to deliver consistent and vibrant color results with full gray coverage. Its formula blends intense color pigments with a conditioning serum, ensuring deeply nourished and healthy-looking hair throughout its wear.

Key Features

• Provides 100% gray coverage for even and natural-looking hair

• Delivers rich, long-lasting brown tones with lasting vibrancy

• Enriched with conditioning serum to hydrate and soften hair

• Promotes balanced hair health by improving shine and manageability

• Suitable for all hair types, especially hair needing conditioning care

• Easy-to-apply cream formula that resists dripping

• Salon-quality results in a home-use format

Application Instructions

1. Put on gloves before beginning the application.

2. In a non-metallic bowl, mix the hair color cream with the developer until smooth.

3. Apply the mixture evenly to dry, unwashed hair, beginning at the roots and working toward the tips.

4. Leave the product on for approximately 30 to 40 minutes depending on hair condition.

5. Rinse thoroughly with warm water until the water runs clear.

6. Apply the integrated gloss treatment included in the kit; leave on for 2 minutes, then rinse.

7. Use the color reactivator as needed to refresh the shade between full applications.

Safety Precautions

• Always perform an allergy patch test 48 hours before application.

• Avoid contact with eyes; rinse immediately with water if contact occurs.

• Do not apply to eyebrows or eyelashes.

• Keep out of reach of children.

• Follow all product instructions carefully to ensure safe and optimal results.

Conclusion
Wella Koleston Naturals Permanent Hair Colour Cream Kit 5/37 Brilliant Brown is a high-quality, nourishing permanent hair color solution. With excellent grey coverage, shine-enhancing care, and a rich brown shade, it offers professional-level performance for healthier, salon-quality hair at home.