L’Oréal Paris Excellence Crème Permanent Hair Color 5.3 Light Golden Brown is a luxurious at-home hair dye that delivers a warm, radiant golden brown shade with 100% grey coverage. It’s powered by L’Oréal’s Triple Care System, which includes a pre-colour serum to protect delicate strands, a Pro-Keratin-infused colouring crème for rich, even colour, and a post-colour conditioning mask enriched with ceramides to nourish and strengthen hair after colouring. This ammonia-free formula ensures a gentle application while enhancing shine, softness, and resilience. The result is long-lasting, multi-tonal colour that looks natural, healthy, and vibrant for up to 8 weeks.